We're a branding agency in Hong Kong passionate about building brands people love.  We explore consumer and customer needs, the competitor landscape and a brand’s sources of strength to define its strategic brand positioning and brand personality.  We create brand guidelines and brand books to build effective and consistent brand communications.

Powerful brands are built around their customers.  We conduct in-depth consumer research to understand consumer motivations behind a brand’s category to identify the full spectrum of consumer needs a brand can play across.  We conduct qualitative and quantitative research in Hong Kong and beyond to get to the heart of consumer attitudes, consumer behaviour and what matters to them.

Brand names can convey the meaning, purpose and business of a brand.  We create highly impactful and unique brand names that tie into the brand strategy of the firm, that resonate with consumers and that have ownable domain names.  We develop brand naming guidelines and conduct workshops in Hong Kong to generate brand names for companies, products and services.  

A brand needs to deliver on the long term vision and purpose of the firm.  Based in Hong Kong, we work with leadership teams to define the vision, mission and values for the firm and conduct leadership workshops to bring these to life.

In an era of globalisation and changing demographics, where talent is tight and the war for talent is tighter, organisations are increasingly concerned with their employer brand.  We explore the culture of companies in Hong Kong and beyond to identify what makes them unique and translate that into unique employer brands to make organisations the employer of choice. 

Brands are consumed visually and either preferred or dismissed in a matter of seconds.  We create captivating taglines, logos, visual identities and brand design to drive brand awareness and affinity.  We love language, and do copywriting for websites, marketing materials and social media.  With the digital space changing daily we focus on building clients' businesses with social media strategy and content that boosts traffic and increases social engagement in Hong Kong and globally.